Social Content | Commercial | DTC

Slumberland Furniture

A content partnership built to earn pauses, not just impressions.

The Challenge

Slumberland didn’t need awareness. It needed relevance. Reaching millennial buyers scrolling past fifty posts before breakfast requires content that feels found, not forced. Retail content lives and dies on timing.

The approach

As a content partner and occasional on-camera talent, we’ve edited and animated a sustained library of short-form vertical content across campaigns from everyday product moments to influencer collaborations with micro-influencers, an NBA player, and a regional talk show host.

The goal isn’t just engagement. It’s conversion online and in-store.

For key pushes like Black Friday, we stepped in front of the camera as brand ambassador for Purple Mattress campaigns, scripting, shooting, and delivering content designed to run organically or as paid placements.

Every piece starts the same way: what would make someone actually stop?

“I’ve had the pleasure of collaborating with BS Creative over the years, and can say they are a great creative partner and has been a key resource to our team. Sara understands the goals and challenges of the project, works closely with the team to make sure the work aligns with our business needs and timelines, and produces incredible work that excites our team and engages audiences. I couldn’t recommend BS Creative enough for their video work.”

A woman with long brown hair smiling while holding a red electric guitar, in an indoor setting with a wooden ceiling.

— Angela Carollo
Slumberland Furniture,
Senior Marketing Manager

The proof

Performance across campaigns shows up in both revenue and behavior, not just reach.

Up to 45x return on ad spend across retail campaigns
$57K in attributed revenue from a single Black Friday video
Hundreds of in-store visits driven by OTT and pre-roll placements
~73% video completion rates, holding attention in high-skip environments

This is content built to move people from scroll to store.

A man sitting on a beige sofa in a furniture store with a smile, gesturing with his hand, with the text '5 SOFAS + SECTIONALS' overlayed on the image.

A young micro-influencer with black hair, smiling and sitting on a mattress in a store, surrounded by other mattresses and home furnishings.

A woman smiling inside a small beige and black camping tent set up in front of a furniture store called 'slumberland FURNITURE' as part of a Black Friday ad campaign.

Midwest on camera talent sitting on a reclining chair in a furniture store showroom, with a small gray suitcase on wheels beside him, and the words "Do Not Disturb" overlaid on the image as part of a spring break ad campaign.

This is an ongoing partnership. The content compounds. Each campaign builds familiarity that makes the next one land faster. That's the difference between making videos and a content strategy.