Social Content | Commercial | DTCSlumberland Furniture
A content partnership built to earn pauses, not just impressions.
The Challenge
Slumberland didn’t need awareness. It needed relevance. Reaching millennial buyers scrolling past fifty posts before breakfast requires content that feels found, not forced. Retail content lives and dies on timing.
The approach
As a content partner and occasional on-camera talent, we’ve produced a sustained library of short-form vertical content across campaigns from everyday product moments to influencer collaborations with an NBA player and a regional talk show host.
For key pushes like Black Friday, we stepped in front of the camera as brand ambassador for Purple Mattress campaigns, scripting, shooting, and delivering content designed to run organically or as paid placements.
Every piece starts the same way: what would make someone actually stop?
Where creativity meets clarity, and vision meets action.
We bring creativity and expertise to everything we do.
The proof
A single video driving $120,000 in attributed sales. Campaigns that consistently perform across organic and paid placements. Content that reaches new audiences without asking Slumberland to be something they're not.
This is an ongoing partnership. The content compounds. Each campaign builds familiarity that makes the next one land faster. That's the difference between making videos and a content strategy.
Still working
Your story is next.
The best brand stories are already happening, they just haven't been told yet. Every project begins with a conversation.

