OUR STORY
BS Creative is a partnership-first studio grounded in craftsmanship, trust, and collaboration. We believe great creative work happens when strategy, story, and execution are treated with equal care.
We specialize in working with intentional brands and companies that care about how, why, and where things are made. Brands fighting against commoditization by owning their supply chain, their craft, and their narrative. That same approach applies whether you’re preserving a legacy or defining one for the first time.
With expertise in both video and audio, we design projects holistically to shape work that’s as memorable as it is meaningful. That means thinking beyond a single deliverable and building work that can live across platforms, campaigns, and time.
Video
Video should do more than look great; it should connect. We create video that’s rooted in story and shaped by strategy. We've produced everything from documentary-style brand films to campaign content that has driven 5M+ views. Every frame serves a purpose.
Audio
Audio and music carry stories in ways visuals can't. We've worked with 30+ brands to shape their sonic identity and amplified artists whose music has earned 400,000+ streams on Spotify. Our goal is always the same: create audio that feels honest, powerful, and built to last.
Meet the founders
Brett Verlennich
Co-Founder – Audio
For nearly two decades, Brett has lived and breathed music. From his early days touring in bands and writing across genres, to becoming a connected guitar influencer on YouTube and Instagram, his career has always centered on sound that connects. He’s deeply woven into the vintage guitar community, collaborating with dealers, pedal manufacturers, and artists around the world. He understands heritage and craft from the inside, communities built on authenticity and quality.
Along the way he’s engineered albums and singles with the same care he gives every creative partnership, treating each project as a chance to honor and perfect an artist’s story. At BS Creative, he brings that expertise and industry insight to every project, ensuring that audio is every bit as powerful and enduring as the visuals.
Sara Sampey
Co-Founder – Video
Sara is a producer, director, and strategist who believes the strongest videos don’t hide behind flash, they invite people in. She spent nine years at a national marketing agency learning how video fits into the bigger picture. Not just how to produce it, but how it supports strategy, messaging, and real business goals.
That foundation shaped how she works today. Every project starts with listening, asking the right questions, and understanding what actually needs to be communicated. She’s worked with brands across industries, from manufacturing to heritage goods to companies scaling their narrative. She understands the tension between authenticity and growth, and how to scale a story without losing what made it matter in the first place. Drawn to authentic narration and story-first production, she loves learning about diverse industries, traveling to new places, and capturing perspectives that feel honest. At BS Creative, Sara brings structure, vision, and intention to every video, ensuring the final work doesn’t just look good, but delivers real value.
Legacies are built on STORIES.
Yes, we believe that.
We all can remember a good movie that moved us to tears or a strange commercial that haunts us. Ones that told stories and had emotional connections. Ones that made us relate to them. Brand storytelling should do the same.
Telling a brand’s story isn’t about sounding impressive. It's about transparency. Story-first productions are about showing the decisions made, the responsibility carried, and the makers and customers behind it all. It's about helping people understand that what's been built is worth choosing. Even in an age where there are cheaper, faster options.
Stories outlast campaigns, projects, and even people. That's why we approach every collaboration, from brand films to audio identity, with careful intention. Because the work we create together shouldn't just connect today. It should deepen trust tomorrow and build loyalty for years.
