OUR STORY
BS Creative is a partnership-first video and audio studio for brands built on quality.
We work with manufacturers, makers, heritage brands, consumer products, and nonprofits to tell the stories behind what they do and why it matters.
Your process is part of your story.
We turn the people, craftsmanship, expertise, and decisions behind your work into documentary-style films, brand content, photography, and audio that help customers understand what makes you different.
Midwest-based. Working worldwide.
Video
Brand films, documentaries, product stories, campaign content, customer stories, social video, and more.
Audio
Music production, recording, mixing, podcast production, sonic branding, audio for video, and more.
Meet the founders
Brett Verlennich
Co-Founder – Audio
For nearly two decades, Brett has lived and breathed music. From his early days touring in bands and writing across genres, to becoming a connected guitar influencer on YouTube and Instagram, his career has always centered on sound that connects. He’s deeply woven into the vintage guitar community, collaborating with dealers, pedal manufacturers, and artists around the world. He understands heritage and craft from the inside, communities built on authenticity and quality.
Along the way he’s engineered albums and singles with the same care he gives every creative partnership, treating each project as a chance to honor and perfect an artist’s story. At BS Creative, he brings that expertise and industry insight to every project, ensuring that audio is every bit as powerful and enduring as the visuals.
Sara Sampey
Co-Founder – Video
Sara is a producer, director, and strategist who believes the strongest videos invite people in. She spent nine years at a national marketing agency learning how video fits into the bigger picture. Not just how to produce it, but how it supports strategy, messaging, and real business goals.
That foundation shaped how she works today. Every project starts with listening, asking the right questions, and understanding what actually needs to be communicated. She’s worked with brands across industries, from manufacturing to heritage goods to companies scaling their narrative. She understands the tension between authenticity and growth, and how to scale a story without losing what made it matter in the first place. Drawn to authentic narration and story-first production, she loves learning about diverse industries, traveling to new places, and capturing perspectives that feel honest. At BS Creative, Sara brings structure, vision, and intention to every video, ensuring the final work doesn’t just look good, but tells a story.
5M+
Views on a single campaign
45x
Return on ad spend
400k+
Artist streams
22+
States and counting
The proof is in the Production.
Your content should prove you're worth choosing.
That's where documentary storytelling comes in. We look for the details, decisions, people, and process that make your work different, then turn them into content that builds trust.
How you make it matters. And the right story makes sure people see it.
