how you make it matters

Story-first video and audio that turns your process into proof.

video
audio

Proof, not portfolio

  • Navy vet in cycling gear riding a black and white road bike through a wooded area at sunset.

    Gulf to Goat

    CHARITY DOCUMENTARY

    22 days. Nearly 1,200 miles. Naval Academy grads in their seventies biking from Florida to Annapolis. We captured the journey through intimate interviews and documentary storytelling.
    Helped raise $165,000 for five foundations and continues to circulate.

  • Coffee being brewed into a clear glass mug from an espresso machine.

    The Root Note

    CRAFT COFFEE FILM SERIES

    A specialty roaster needed something that felt like an invitation, not a tutorial. We built a cinematic series with moody visuals and ambient sound inside a closed shop.
    Became a core tool for education, partnerships, and community growth.

  • A surfer riding a wave in the ocean with the text 'Summertime Dropouts' and a logo with an 'S' at the center. The background has a grainy, vintage filter effect.

    Summertime Dropouts

    ALBUM PRODUCTION + SYNC PLACEMENTS

    A remote album needed to sound like one voice, not a group effort. We co-wrote and produced through collaboration until it clicked.
    400,000+ streams and placements across TV and streaming platforms including Portlandia, WWE, HBO Max, Peacock, ESPN.

  • A man wearing a white hard hat, safety glasses, and a yellow T-shirt with the word 'ARCTIC' in black letters. He has a backpack strap over his shoulder and stands in an industrial setting with white and teal piping and equipment.

    WNY Works

    AMERICAN MANUFACTURING DOCUSERIES

    American manufacturers needed to make factory work feel like a future, not a fallback. We were on-site, capturing real stories from workers and graduates.
    Became flagship recruitment tools and expanded into new regional campaigns.

  • A cozy living room corner with a white sectional sofa draped with a plush faux fur throw blanket, large windows showing downtown Minneapolis and a cloudy sky outside.

    Slumberland Furniture

    SOCIAL CONTENT & BRAND VIDEO

    A legacy midwest retailer needed to stay relevant with a new generation of buyers. We built an ongoing stream of short-form content across influencers and campaigns.
    Drove $120,000 in attributed sales from a single video.

  • Close-up of a blue mattress with 'Stearns & Foster' embroidery, part of a bed in a bedroom with a beige tufted headboard, a nightstand, and a lamp.

    "BS Creative produces incredible work that excites our team and engages audiences."

    — Angela Carollo | Slumberland Furniture, Senior Marketing Manager

  • Barista pouring brewed coffee into a white cup in a coffee shop, with a bag of Idle Hands Roasting Company coffee on the counter.

    "Working with BS Creative was such a smooth, fun process. They elevated my concept into a vision I didn't know I had."

    — Jared Dennison | The Root Note, Owner

  • A man with a beard, wearing a black baseball cap and a dark long-sleeve shirt, playing an acoustic guitar in a room with a framed picture and a speaker on the wall.

    "Working with BS Creative was the best time I've had recording anywhere. Super personable, easy to work with, and phenomenal studio ear."

    — Danny Yoemans | candysweet, frontman

Scale Your Story. Stay Authentic.

You've built something real. You compete on craft and story, not price. You own your supply chain. You care about where things are made and who makes them.

But growth requires scale. And scale requires storytelling that most creative companies don't understand.

They make pretty videos about your process.
You need content that proves your process is your advantage.

We close that gap with story-first production.

Story-first content is how you:

  • Stand out without sounding like everyone else

  • Justify premium pricing by showing your craft, not just claiming quality

  • Build trust at scale with content that compounds over time

  • Align your team around one clear narrative

  • Create momentum that lasts beyond a single campaign

What Proof Looks Like

Most brands make claims.
The best ones prove them.

A professional video camera filming a man inside a guitar store with various guitars hanging on the wall behind him.

Flagship films

BUILD TRUST

Your anchor story. Built around the real people behind your product. Stories about your makers, your process, and the decisions most brands never show. This becomes the north star everything else connects back to.

Two cameras and a reflector capture an outdoor interview in tall grass near a river in the Driftless Region, showing BS Creative Co.’s focus on authentic, story-driven filmmaking.

Story collections

STAY RELEVANT

Most content gets posted and forgotten. This is a system of recurring formats rooted in your process and people that compound over time. New audiences find you. Existing customers go deeper. The story keeps working.

Close-up image of a silver recording microphone mounted on a black stand in a recording studio with a black soundproofed wall and a blurred white speaker in the background.

Brand sound

EXCLUSIVELY YOURS

Stock music gets shared with every brand that found it first. We build original audio around your voice with custom music, sound design, and mixing that shows up consistently wherever your brand lives.

tell it right
Two people filming with a professional camera in a music store with guitars on the wall.

Your story. our process.

Every project moves through three phases designed to protect your vision and deliver something unforgettable.

Kickoff

We do the thinking first

Align on your story, goals, and what success looks like before anything else starts.

Production

We handle the execution

Creative, logistics, and details all managed so you can stay focused on your business.

Finalize

You get work that lasts

Optimized for web, social, trade shows, and beyond. Built for years, not just launch day.

A person playing an acoustic guitar, captured on a video recording screen with a timer and recording indicators visible.

Get to
know us

Founded by Brett and Sara (BS), we’ve spent a combined two decades telling brand stories that people actually remember. We got tired of watching brands get represented by companies who didn't understand their world.

So we started BS Creative because we believe something fundamental: your story should do more than look good. It should prove you're worth choosing.

It's why we don't just make pretty videos or fun songs. It's why we understand the tension between authenticity and scale. It's why we believe your story should evolve as you grow. It's why we show up as partners, not vendors.

about us
A young woman with long, wavy brown hair, glasses, and a septum piercing smiling while looking at an older person holding a tablet.

Good fit?

The best work happens when there’s real alignment. We start every project by understanding what you’re actually trying to accomplish, then build a strategy before any creative begins. Revisions are part of the process, and we collaborate closely with you so nothing feels rushed or misaligned.

We’re a great fit if:

  • You need video and/or audio that actually moves people

  • You’ve built something worth making and you need the world to understand why

  • You want work that can live across campaigns and platforms

  • You care about craftsmanship and intention, not just quantity

  • You know your story matters, but aren’t sure how to tell it

If you’re looking for a creative partner who’s invested in your success, not just checking off boxes, we’re your people.
We’re collaborative, transparent, and easy to work with, whether it’s a single project or a long-term partnership.

The rest is a conversation.

A video interview setup in a creative studio with a woman in glasses and a man with tattoos sitting for an interview, surrounded by cameras, lighting equipment, and artwork on the walls.

your story deserves better

Let’s turn your story into proof. We’ll help you figure out the right approach and build a custom quote that fits your goals, timeline, and budget.

Let's talk