A Tell Us Production in partnership with BS Creative
Branded Documentary | Flagship Film | Story Collection | NonprofitGulf to goat
A story about endurance, camaraderie, and charity.
The Challenge
Twenty-two days. Nearly 1,200 miles. A group of Naval Academy graduates from the year 1975, most of them now in their seventies, pedaling from the Gulf Coast of Florida to the goat statue at Annapolis to celebrate their 50th reunion and raise money for causes tied directly to their classmates' lives. The story was already remarkable. The challenge was capturing it without turning it into a highlight reel.
The approach
The turnaround from greenlight to production was fast. Coordinating across states, managing daily uploads, and maintaining momentum on a constantly moving production required close collaboration between the project lead, Tell Us, and BS Creative. The result was a workflow that allowed the story to keep moving while the production kept pace.
We joined the ride in Savannah, Georgia, embedded with the group for the duration. Off days became interview days, conversations with riders about what brought them here, what they were carrying, what fifty years of service and friendship actually looks like in a person's face. Riding days meant long lenses out of a moving car, an Osmo mounted to the exterior and controlled remotely, drone footage over open road. Intimate and mobile. Built to disappear into the ride rather than interrupt it.
Then a fireside conversation with the Emily Whitehead Foundation, three cameras around a panel built to generate real awareness for childhood cancer research.
We kept things intimate and authentic. These weren't athletes performing for a camera. They were people doing something meaningful and we followed them into it.
The proof
Eleven short films built for social, each one carrying an individual rider's story. Footage that anchored a fourteen minute documentary short and a full trailer. And at the end of twenty-two days and nearly 1,200 miles, the riders and the community around them raised just under $165,000 for five charitable foundations, each one tied to a classmate's life.
That number didn't come from a campaign. It came from people watching these videos and feeling something true.
"Working with Sara and Austin at BS Creative was a very positive experience. They brought professionalism, reliability, and a strong sense for the stories we wanted to tell.
Across projects like Gulf to Goat and Women Go Wild, they were calm, adaptable, and attentive collaborators in the field. We especially appreciated their thoughtful approach, their flexibility, and the way they stayed focused on what each project needed.
We would gladly work with them again."
— Marwin Gansauge
Tell Us, Creative Director
The films continue to run. The documentary stands as a permanent record. Some stories were never meant to expire.
Still working
Partnership
Some projects start with a phone call. This one started with the LinkedIn algorithm.
Tell Us, a production company based in Germany, was preparing for a multi-state documentary production across the United States and needed a trusted team. BS Creative came on board to provide production support, cinematography, editing, and logistical coordination throughout the journey.
With crews operating across time zones, daily media transfers, and a production schedule that stretched nearly 1,200 miles, success depended on more than cameras. It required trust, communication, and a shared commitment to telling the story well.
The partnership proved successful enough that Tell Us later invited BS Creative to join them again on “Women Gone Wild,” a documentary exploring leadership and visibility for women in cancer research and the health sciences.
For us, Gulf to Goat wasn't just a project. It was the beginning of an ongoing creative partnership.
Your story is next.
The best brand stories are already happening, they just haven't been told yet. Every project begins with a conversation.