Commercial | Social Media | Education Marketing

Interact
Communications

Selected Work (2015-2023)

Nine years leading video production for the midwest's premier agency for two year and community colleges. These are four projects that pushed beyond expectations and delivered measurable impact, redefining what education marketing could look and fee like.

Bismarck State College

“DONE RIGHT”

A North Dakota technical college ready to compete nationally and internationally needed more than a new tagline. They needed a brand identity that could travel from Bismarck to Saudi Arabia without losing its footing. Working with a cross-functional creative team, we developed "Done Right", a campaign rooted in the honest, no-nonsense character of the region. Then built a brand video around it that integrated campus footage, motion graphics, and a carefully chosen track that made the whole thing feel inevitable. The YouTube campaign alone generated 1.8 million impressions and over 1 million completed views at $0.04 cost per view, nearly four times below industry average. Fall enrollment grew 6.26%, spring enrollment grew 20.19%, and online program enrollments jumped 33%, including students from target markets as far as Idaho and Saudi Arabia.

NCCCS

"Turn Over a New You"

The North Carolina Community College System needed a campaign that could speak to unemployed and underemployed residents across an entire state during a global pandemic, without using a single face. Rather than defaulting to stock footage like everyone else that year, we pitched stop motion. Photographing hands moving blocks gave the campaign a distinctive visual language that worked across every format and gave the still photography team assets they could use directly in print and digital ads. The campaign ran, performed, and ran again the following year with an expanded stop motion sequence. Over 4 million total impressions, 600,000 YouTube views, and a 43% completed view rate that beat industry averages by 20%.

IEDRC

“READY”

The Inland Empire's "READY" campaign launched with short films built around real students and graduates. Elizabeth's story was conducted entirely in Spanish to authentically reach the region's large Mexican American community, a deliberate choice that could have felt like a risk and instead became the campaign's defining moment. The film has accumulated over 5 million YouTube views and set records during its ad run with over a million completed watches. It remains one of the strongest examples of what happens when authentic community representation isn't an afterthought.

LACCD

“Go Get It”

The Los Angeles Community College District was struggling to drive financial aid applications, largely due to academic inequity leaving eligible students unaware of what was available to them. With no client-provided assets and a tight turnaround, we built a 10-plus video campaign from stock footage using speed ramping, vibrant color treatment, and upbeat electronic music to make something that felt alive rather than institutional. Spanish language versions ran alongside English. The campaign generated over 3.2 million combined impressions and produced a record-breaking number of financial aid applicants. The financial aid staff reported being genuinely unprepared for the volume of applications that came in. That's the right kind of problem to create.

Additional work from this period including TikTok campaigns, TV commercials, motion graphics, webinar production, and campus tour films is available upon request.