Produced in partnership with Rooster Rooster Creative Company

Branded Doc | Flagship Film | Heritage

Dairy Grazing Alliance

A documentary series designed to move policymakers, buyers, and families without ever feeling like advocacy.

The Challenge

Grass-fed dairy farming is one of the most compelling origin stories in American agriculture and one of the least understood. The Dairy Grazing Alliance needed to move four completely different audiences: home cooks, grocery buyers, environmental nonprofits, and state policymakers. Each group cared about something different. None of them were going to sit through a lecture.

The approach

Two shoot days. Sunrise to sunset.

We built the shoot schedule around actual farm operations (cows don't wait for call time), kept a small four-person crew that could move fast across two Wisconsin farms, and captured everything from drone footage over open pasture to intimate sit-down interviews in the pasture.

Each version of the story was engineered differently, but designed to make every audience feel that what happens in this pasture is worth protecting.

We rooted the films in people, not policy. By pre-interviewing every subject before cameras rolled, we found the human moments that made the technical details land.

Family farms that have grazed the same land for generations. A relationship between how cows move through a pasture and the health of the soil beneath them decades later. Details that don't need explaining when you see them right.

"The team was very thorough in their preparation... thoughtful, courteous and professional. They told the story we were looking for."

— Joe Tomandl
Dairy Grazing Alliance

The proof

The films were built to travel from a nonprofit's grant presentation to a grocery buyer's vendor meeting to a legislator's inbox.

When the Alliance's grant funding shifted before full deployment, the films went into their library rather than the archive. They're still there, ready to launch the moment resources allow. That's not a setback. That's a shelf life most content never earns.

Still working

Short-form cuts were released across social following production. The flagship films remain positioned as the Alliance’s core storytelling assets when renewed funding comes through. We build work meant to outlive its launch window.